Get to know your team and responsibilities
Team/division description
The Marketing Intern supports the marketing team in planning, executing, and analyzing marketing activities that promote vehicle brands, products, services, and customer engagement initiatives. The intern gains hands-on experience in digital marketing, campaign management, market research, events, and automotive customer communications.
Your project
Marketing Campaign Support
- Support the end-to-end planning and execution of integrated marketing campaigns for vehicle launches model year updates, special editions, and brand-building initiatives.
- Assist in developing campaign briefs by gathering market insights, target audience information, competitive intelligence, and product-related content.
- Coordinate with cross-functional teams including Product Management, Digital, Launch team, Public Relations, and external agencies to ensure campaign alignment and timely execution.
- Contribute to the development of campaign messaging and customer value propositions that effectively communicate vehicle features, technologies, and brand differentiators.
- Help manage the campaign timeline, ensuring deliverables are completed according to project milestones and launch schedules.
- Review marketing materials for consistency with brand guidelines, legal requirements, and product specifications.
- Support the management of campaign budgets by tracking expenditures, processing purchase orders, and maintaining records of marketing investments.
- Assist in post-campaign evaluations, collecting feedback from customers, dealerships, sales teams, and agencies to identify lessons learned and best practices.
Digital Marketing
- Support to the digital team to create the digital content and website.
- Monitor campaign performance and prepare basic analytics reports.
Events and Product Launches
- Assist in organizing pan European vehicle launches activities.
- Support event performance tracking and post-event reporting.
Reporting and Administration
- Maintain marketing databases tool and upload of marketing materials.
- Support budget tracking and administrative tasks as assigned.
